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Shoppers pay a premium to avoid seafood fraud, study finds

OpenAlex · 2026-10-01

This economics thesis studies how shoppers decide what to pay for food when they're worried about fraud, like fake seafood labeled as a premium catch, and finds people will pay extra to avoid getting scammed.

1

Consumers are willing to pay a measurable price premium to purchase a fully authentic PDO (protected designation of origin) fish product and avoid food fraud.

2

Bidding behavior in auction experiments (BDM and Vickrey auctions) often deviates from standard Expected Utility Theory predictions when risk and ambiguity are involved.

3

Consumers update their beliefs about food authenticity differently depending on whether information comes from other consumers versus experts, and whether the news is perceived as good or bad.

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