This economics thesis studies how shoppers decide what to pay for food when they're worried about fraud, like fake seafood labeled as a premium catch, and finds people will pay extra to avoid getting scammed.
1
Consumers are willing to pay a measurable price premium to purchase a fully authentic PDO (protected designation of origin) fish product and avoid food fraud.
2
Bidding behavior in auction experiments (BDM and Vickrey auctions) often deviates from standard Expected Utility Theory predictions when risk and ambiguity are involved.
3
Consumers update their beliefs about food authenticity differently depending on whether information comes from other consumers versus experts, and whether the news is perceived as good or bad.
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