Influencers IA: el auge de los humanos digitales y la imagen algorítmica en Instagram
Digital Media
Understanding how algorithmic images flood social feeds helps you filter out AI-generated plant content and identify trustworthy sources when researching garden advice or plant identification online.
Researchers looked at how artificial intelligence is now creating fake human influencers on Instagram — digital people who never existed but post photos and stories as if they do. These virtual influencers use specific visual tricks to get more likes and followers. The study warns we are entering a 'post-photography' era where it is increasingly hard to tell real images from computer-generated ones.
Key Findings
Generative AI is transforming digital images into algorithmic products whose creation and circulation are mediated by technology rather than human experience.
Virtual influencers (digital humans) are emerging as strategic actors in a new digital economy, using tailored visual and narrative tactics to maximize engagement on platforms like Instagram.
A 'post-photographic' scenario is consolidating in which hybrid image production and algorithmic mediation redefine the relationship between reality, representation, and visual culture.
chevron_right Technical Summary
This article examines how AI-generated 'virtual influencers' are reshaping digital communication on Instagram, turning images into algorithmically produced content and redefining authenticity in the attention economy.
Abstract Preview
Se aborda el impacto disruptivo de la Inteligencia Artificial Generativa en la comunicación digital, destacando la transformación de la imagen en un producto algorítmico cuya creación, circulación ...
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